Marketing Packages for
Local Trades Companies
Our Custom Process
Before we get started, here are the first steps:
1
$1,500 Marketing Analysis:
15+ page analysis, strategy outline, and thorough marketing proposal. This is credited back to your account if you sign with us.
2
Channel Edits, Set-up & Research:
Initial page edits needed to move forward with a strong marketing plan. May include SEO research, social media research, competitor analysis, and ads research.
3
Define the Marketing Package:
Based on your goals, we will propose a marketing package for you. Those package options are outlined below.
Marketing Packages Built for Local Trades Companies
Maintenance Package
Built to help you keep up with the competition.
We maintain your website and social media platforms with well-branded, informative content.
WHAT'S INCLUDED MONTHLY
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Technical website maintenance
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2 blog posts on your website
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4 Facebook & Instagram posts with stories
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Basic social media engagement
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Monthly analytics report
Growth Package
Executed to out-pace the competition.
We focus on growing your website visibility and social media platforms presence.
WHAT'S INCLUDED MONTHLY
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Technical website maintenance
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6 blog postings on your website
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6 Facebook & Instagram posts with stories
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Basic social media engagement, including local Facebook Groups
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Quarterly content day of max 3 hours, billed monthly
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Analytics report
Advanced Package
Created to effectively find and convert new customers.
We strengthen your digital presence to the max and land new customers monthly.
WHAT'S INCLUDED MONTHLY
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Technical website maintenance
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8 blog postings on your website
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8 Facebook & Instagram posts with stories
-
Basic social media engagement, including local Facebook Groups
-
Creation and management of Google Ads
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Creation and management of Meta Ads
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Quarterly content day of max 3 hours, billed monthly
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Analytics report
Advanced Package - Estimated Ad Results
A combination of both platforms is recommended. Spend levels are flexible, we'll help you find the right balance for your revenue goals.
GOOGLE ADS
Recommended spend: $1,000 – $3,000/mo for consistent results
What can these ranges look like?
-
$1,000 investment to Google = 20 submits = 2+ new customers monthly
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$2,000 investment to Google = 40 submits = 4+ new customers monthly
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$3,000 investment to Google = 60 submits = 6+ new customers monthly
​Average of $500 per new customer
-
BUT cost per submit is typically $60 (if your team responds quickly or has more competitive pricing, your average cost per customer can be lower)
META ADS
Recommended spend: $1,000 – $3,000/mo for consistent results
What can these ranges look like?
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$900 investment to Meta = 40 submits = 2+ new customers monthly
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$1,450 investment to Meta = 60 submits = 4+ new customers monthly
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$1,900 investment to Meta = 80 submits = 6+ new customers monthly
​Average of $450 per new customer
-
BUT cost per form submission is typically $25 (if your team responds quickly or has more competitive pricing, your average cost per customer can be lower)
A combination of both Meta and Google Ads is recommended, but you can choose how much to invest in each based on your personal revenue goals. If you invest too much in either or, you can risk the platforms pushing your money to a non-target audience.