4 Powerful and Easy SEO Tips To Implement on Your Business Site

Written by: Alissa Hoffman, Creative Assistant

As our world continues to be powered by search engines and competitive markets, it's important that as a business, you are learning and evolving with SEO, or search engine optimization. Whether your marketing is in the hands of an agency or firm, or you are managing everything yourself, SEO is and should be a priority if you have any desire to market or reach clients online.

By prioritizing search engine optimization, your business will rank on sites when an individual searches for certain keywords or phrases. For example, if you are a vegan chicken restaurant in Portland, Maine, you would want your site to have all of those words within the pages so Google can understand what your website is about. As AI and technology continue to advance, it's important that you also adjust to the needs of the consumer and their behavior.

Mobile First Design

Did you know that over 60% of searches happen on mobile devices? It's vital that your website can load and display all items flawlessly on smartphones and tablets.

Ensure your website automatically adjusts to different screen sizes. Often, websites allow you to adjust your main screen to a mobile screen for easy changes.

Optimize Page Loading Speed

Fast-loading pages improve user experience and search rankings as well. Compress images, minimize plugins, and choose quality web hosting to achieve loading times under three seconds.

Simplify Navigation

Mobile users need clear navigation with bold calls-to-action. Keep menus simple, use large buttons, and ensure important information is easily accessible.

Optimizing for Voice Search

Google, Apple, Bing, and more all have implemented search functions. Surprisingly enough, those questions that people are speaking into their phones and personal assistants are slowly being turned into data for search rankings. Target phrases like "Where can I find" or "What's the best way to" can lead to higher search rankings. Consider using these terms in blogs, videos, or on pages for FAQs and more.

Utilizing Your Business Name

Many individuals consider their sites already optimized with their name if it's in the website URL, i.e., HawleyRaeLawFirm.com. However, because Google is a business, it's possible that a competitor could outbid on Google, so when you search for Hawley Rae, John Jay Law Firm actually shows up first. Unfortunately, there isn't anything you can do about it other than outbid or create a strong enough site optimized for search engines that it prevents this from happening.

To do this, it's important to repeat your business name throughout the site, link to other pages within the site, and even add your business name to alt-text on images so Google will read it as more content on your page.

Expanding to Social Media

Whether you choose to market on LinkedIn or Facebook, implementing your business into social media accounts is a great way to expand SEO and help your site reach more individuals. Places like X and TikTok are even ranking in Google searches, so it's important to uphold your image across any tied social media accounts. For those businesses that have a thought-leadership focus or educational focus, consider sites like Substack or LinkedIn Articles to publish blogs and continue content past your own site—the content can even be identical!

Conclusion

SEO success for small businesses comes from understanding your target audience, staying ahead of technological advances, and consistently implementing best practices. Practice makes perfect, and research fosters even more growth! Continue to stay up to date on SEO trends and finds, and begin implementing this on your site today.