Elevate Your Contracting Company’s Digital Presence: Tips from a Marketing Strategist
- smoliczh
- Jun 2
- 3 min read
Social media provides the unique and incredible opportunity for contracting companies to share visuals of their projects globally, free-of-charge. But even if your visuals are amazing, you might be struggling to reach your target audience. Your contracting company deserves to stand out from the crowd, but how do you compete with the millions of social media posts and users clogging your potential client’s feed? This article dives into the top aspects of increasing brand awareness, trust, and client engagement on social media.
Increasing Trust on Social Media as a Local Contractor
You know you’re a real business, but potential clients discovering your company online might not be able to determine your legitimacy. A lack of on-brand posts, little to no engagement with current and potential followers, and an unconcise biography can all negatively impact trust. This is because a potential client needs to know who you are, what you do, and the effect that you’ve had on real customers.
Tips to Increase Trust Digitally
Your biography should neatly identify who you are, where you are, what you do, the effect you’ve had on real customers/your mission, and a call to action
Link your website in your profile so customers can easily access pertinent information
Share content that shows your real impact on customers such as before and after photos and testimonials
Post photos of your team to not only share your company’s story, on-site work, and appreciation for the work they do – but to also build trust with customers that you’re a real business putting in the work to make their dreams a reality
Social Media Tips: Clear, Concise Communication
When you post, viewers should immediately recognize that post is from your business. In practice, this looks like sticking to a brand guide – utilizing the same colors, fonts, and writing style. This is important because brand recognition enables potential clients to instantly identify your company, leading to familiarity and trust with your business.
Additionally, pinpoint what your business’ voice is and stick to it in all forms of communication. Utilizing the same voice humanizes your brand to clients and also applies to your company’s identity. For example, Netflix’s voice is ‘Bold, Entertaining, and Time Relevant’, while Disney’s voice is ‘Creative, Inspirational, and Classic’. Finding your voice not only aids in concise communication, but represents who you are as a business, and your target audience.
Tips to Increase Clear, Concise Communication
Stick to a brand guide
Discover your business’ voice, and apply it to all forms of communication
Don’t be Afraid to Stand Out as a Contractor
Imagine scrolling through social media, what content tends to stop your scroll? It’s often a highly engaging photo or video that captures your attention, or a content creator that you’re familiar with and you’re immediately seated to be updated on their story.
Now ask, what makes you stand out from the crowd? If you’re a family business, is it your history in the contracting industry? If you’re an emerging company, is it how you are finding ways to boost your clientele by providing expert advice or complimentary services to those in need? If you’re an expert, is it how you’re able to restore a crumbling driveway into a beautifully paved landscape like it’s a piece of cake?
The best way to stand out while aligning to your brand is by sharing your story and what sets you apart from the rest. Take time to identify your value proposition, craft your content, and share it virtually. While you may be nervous to create content, you may have also had those same feelings when you began to run your own business. Taking that first step, being confident in your abilities, and being unafraid to stand out is what gets your foot in the door.
Need inspiration? View our select work examples.
Tips to Stand Out in the Digital World
Identify your brand value proposition
Craft your story utilizing the aspect(s) that make you stand out
Utilize aspects that make you stop when you scroll, what’s your hook? And how do you keep your audience engaged throughout your post or video?
At Smolicz Solutions, we build long-term marketing strategies that align with your goals. Contact us today for a consultation.
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