Unlocking Success with Business Graphic Design Services for Impactful Branding

Small business leaders are often faced with a challenge when it comes to starting up their business: how much am I willing to invest? When it comes to the needs of a business, marketing should be prioritized. If you're operating on a smaller budget, owners or employees of the business may take on the marketing tasks. With some tips and tricks, graphic design can support web, social, and advertisement needs, which can increase views, traffic, and results.

Your brand's visual identity does matter. Whether you are refreshing your brand, rebranding your entire company, or looking to implement more visually heavy graphics, strategic branding can make all the difference.

The Importance of Logo Design

Logos are the forefront and visual representation of your business. It's important, whether you are utilizing a third party or creating the design yourself, that your logo can capture the purpose of your business. Contrary to popular belief, a logo is more than just an "aesthetic" image. Logos differentiate you from others in the field, can drive an action, and also create trust with a consumer or client. When refreshing or creating a new logo from scratch, consider the mission of your business, the audience you are hoping to connect with, and competitors. You ideally want a logo that is clear, concise, and unique.

Bold Brand Recognition

Brand recognition and trust can come from various branding elements, including logos, color choice, and tone. When it comes to color choice, taking the time to research color psychology and the effect it has on the human eye is a great extra step. For example, if you are a fraud detection firm, blue would be a great choice for a logo or a secondary color, as it psychologically connects with humans to convey trust, reliability, and safety.

Typography and Tone

Typography is a designer's playground when it comes to building out a brand. Whether you are looking to create an infographic for social media or build out the homepage of your website, it's important to consider the layout and visual weight of the fonts you choose. Is the font the same as your logo? Is it able to be translated across multiple platforms and content pieces? Avoid using too many fonts, as it's easy to correlate this with a spam website or company.

Once you have created the palette of fonts for your business, it then becomes a priority to create the tone of your business. How do you wish for your business to be portrayed? Is there room for comedy and banter, or should everything have an educational tone? By honing in on what you want for your business, you allow the consumer or client to understand your business, and also easily recognize it.

Accessibility for All

With the world at our fingertips and with technology constantly evolving, it's important that you decide whether accessibility is a leading priority for your business. It is important to note that there are legal implications of NOT being accessible online, depending on where you reside, how large your business is, and more. 

Accessibility Questions to consider

• How can people access your website if they are using screen readers? 

• Is your logo able to be swapped for another color in case an individual is visually impaired? 

• Does your site have any audio that may not be heard by those who are hearing impaired? 

• Have you utilized alt-text on your images and captions or subtitles on your videos?

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Conclusion

Without a strong branding strategy, your business can't have its own identity. It's vital that, whether you are a 50-year-old business or were established last month, adjusting and refreshing your brand is important. Connecting with your clients and understanding the needs of your business is what will lay the groundwork for a business that will continue to grow for years to come.

Written by: Alissa Hoffman, Creative Assistant